Fashion is the second creation, style is the first. Fashion is born out of style, as individuals we create our own style each time we go to the wardrobe and put a collection of clothes together.
Styles that came into the fashion cycle in the 70’s are coming back and deemed original, but even in their 70’s heyday, e.g. the big checks owe their origin to Scottish tartan.
Thomas Burberry Noticing how local shepherds and farmers wore linen smocks, which were cool in summer and warm in the winter, he attempted to apply the same principles to other clothing.
The new material was untearable and weatherproof, whilst cool and breathable. It became the choice mackintosh for British officers during the Trench War in Europe, hence the name Trench Coat. Now we see men’s jewellery evolving, the name to watch
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