Friday, November 26, 2010

Destroyer’s
































Shot on the streets of new york, this beautiful black and white ‘Empire Tested’ photo essay shot by Tim Barber for Nike ‘Destroyer’s’ campaign showcases young creatives and athletes outfitted in the Destroyer jacket. A great campaign that touts Nike’s concept of ‘destroying an idea first, in order to create it anew’, this photo series represents a welcome shift in aesthetic for the brand.

Source: Format mag

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